Engagement Examples
B2B Rebranding / Messaging
Client: Microsoft Dynamics AX 2012
Project Why: Create emotional connection to develop differentiated and more effective customer-centric messaging
Project Tasks:
Project Deliverables:
Team Visioning Consulting
Client: Central Media
Project Why: Business unit wanted to reposition messaging to build stronger & more effective connections between team offering and its brand promise.
Success Metrics:
Project Deliverables:
Live-Action Video (B2C)
Product: PowerUp Heroes
Project Why: Create fun & aspirational narrative to showcase immersive gameplay experience.
Integrated Engagement Profile:
Deliverable:
Employee Branding Workshop
Client: Learning Partners
Project Why: Team need to uncover it's brand promise in order to build stronger & more effective connections between partners & customers.
Success Metrics:
Project Deliverables:
Naming, Identity & Narrative (B2C)
Project: Consumer electronics company naming
Project Why: Wanted to create a unique and aspirational name and identity that communicates the company's core values
Project Tasks:
Project Deliverables:
Branding Strategy (B2C)
Project: UltraViolet Launch
Project Why: Create a powerful and aspirational launch positioning for new Hollywood consumer digital-rights management system
Project Tasks:
Project Deliverables:
B2B Rebranding & Marketing
Client:Digital Content Services
Project Why: Business unit needed help clarifying why they mattered to the market. Sales & marketing needed materials that would showcase their why to potential customers
Project Tasks:
Project Deliverables:
B2B Animation Production
Project Type: Marketing Vision Video
Project Why: Expedia's corporate travel division was in the middle of a rebrand and needed to communicate their core values to customers.
Project Tasks:
Project Deliverables:
B2B Live-Action Production
Project Type: Global Mission Video
Project Why: Egencia wanted to connect its mission to what travelers care about most - getting home.
Project Tasks:
Project Deliverables: