StormCellar Logo should replace this H1

B2B Rebranding / Messaging

Client: Microsoft Dynamics AX 2012

Project Why: Create emotional connection to develop differentiated and more effective customer-centric messaging

Project Tasks:

  • Conduct brand & message positioning audit
  • Define Big Idea positioning & messaging launch strategies
  • Develop creative brief for launch creative
  • Execute launch creative, including integration into product demos
  • Project Deliverables:

  • Messaging Audit
  • Positioning Strategy
  • Keynote Address
  • Launch Video
  • Thought Leadership
  • Team Visioning Consulting

    Client: Central Media

    Project Why: Business unit wanted to reposition messaging to build stronger & more effective connections between team offering and its brand promise.

    Success Metrics:

  • Identifying gaps between Team KPI's, Outbound Messaging and Customer Expectations
  • Defining Big Idea positioning & messaging strategies
  • Creating all-encompassing mission statement and validations aligning Big Idea with team's offerings & KPI's
  • Executing collateral to share vision among stakeholders
  • Project Deliverables:

  • Team Visioning Workshop
  • Messaging Audit & Gap Analysis
  • Mission Statement
  • Presentation Deck
  • Live-Action Video (B2C)

    Product: PowerUp Heroes

    Project Why: Create fun & aspirational narrative to showcase immersive gameplay experience.

    Integrated Engagement Profile:

  • Define positioning strategy & creative brief
  • Provide story narrative, copywriting & creative direction
  • Execute integrated creative production & post-production
  • Deliverable:

  • 1 Awesome Marketing Video
  • Employee Branding Workshop

    Client: Learning Partners

    Project Why: Team need to uncover it's brand promise in order to build stronger & more effective connections between partners & customers.

    Success Metrics:

  • Identifying gaps between Partner Deliverables, Outbound Messaging and Customer Expectations
  • Teaching Big Idea positioning & messaging strategies
  • Developing messaging roadmap to create alignment between promise and expectations
  • Project Deliverables:

  • Employee Branding Workshop
  • Messaging Audit & Gap Analysis
  • Naming, Identity & Narrative (B2C)

    Project: Consumer electronics company naming

    Project Why: Wanted to create a unique and aspirational name and identity that communicates the company's core values

    Project Tasks:

  • Complete competitive marketplace visual / emotional graph
  • Develop Big Idea positioning strategy to identify company's core values
  • Explore brand tone of voice
  • Create unique name & identity to express values
  • Project Deliverables:

  • Opportunities assessment
  • Mission statement
  • Brand narrative
  • Brand name
  • Logo
  • Tagline
  • Branding Strategy (B2C)

    Project: UltraViolet Launch

    Project Why: Create a powerful and aspirational launch positioning for new Hollywood consumer digital-rights management system

    Project Tasks:

  • Define consumer-facing positioning & messaging launch strategies
  • Develop creative briefs based upon Quantitative Survey results
  • Execute launch creative
  • Project Deliverables:

  • Survey Ad Units - graphics & copy
  • How it works graphic
  • How it works launch video
  • Website marketing copy
  • Website Terms of Use
  • B2B Rebranding & Marketing

    Client:Digital Content Services

    Project Why: Business unit needed help clarifying why they mattered to the market. Sales & marketing needed materials that would showcase their why to potential customers

    Project Tasks:

  • Ideation session to identify gaps between business unit strategical goals and customer expectations
  • Develop positioning and messaging strategy
  • Collaborate with Biz Dev to develop sales pitch
  • Execute creative
  • Project Deliverables:

  • Keynote Addresses
  • Marketing Videos
  • Sales Brochure
  • B2B Animation Production

    Project Type: Marketing Vision Video

    Project Why: Expedia's corporate travel division was in the middle of a rebrand and needed to communicate their core values to customers.

    Project Tasks:

  • Extract messaging goals
  • Develop creative brief
  • Develop visual style, copywriting & creative direction
  • Execute animation production
  • Project Deliverables:

  • Global Marketing Video (localized to 4 languages)
  • Visual style for global product marketing videos
  • Tradeshow Graphics
  • B2B Live-Action Production

    Project Type: Global Mission Video

    Project Why: Egencia wanted to connect its mission to what travelers care about most - getting home.

    Project Tasks:

  • Reposition & differentiate visual message
  • Define key narrative objectives
  • Produce copywriting & creative direction
  • Execute production
  • Project Deliverables:

  • Global (Multi-lingual) marketing video