"WHY MATTERS is a great workshop and will give you the tools to build a more powerful and effective personal brand"
Build Stronger Brands
To be successful in the marketplace, brands must effectively communicate to potential customers why – why they are relevant, why they are essential, why they matter. The same is true for individuals, where personal brand can be as much a factor in achieving professional objectives as bottom-line performance.
A proven process
StormCellar's #branding work has helped organizations, including: Starbucks, Nordstrom, Google & Microsoft, University of Washington, LMU, Woodbury University, Right Management, Lee Hecht Harrison & Marketing Executive Networking Group (MENG), among others.
Personal Branding is about identifying and controlling the promises you make to people and the expectations that result
Why Why Matters Is Unique
The WHY MATTERS #branding program was developed by StormCellar principal Kevin Susman, an industry-leading brand strategist. Firmly rooted in proven brand-marketing strategy – conceived to be accessible to people, designed to meet the exacting demands of StormCellar's Fortune 100 clients, StormCellar's WHY MATTERS work is unique, and uniquely effective, because of its focus on the emotional connections that result when you understand what you offer, how you help and why you matter. Drawing upon the same strategies and methodologies that have made StormCellar’s corporate work successful.
WHY MATTERS Is For Everyone
Business professional or Student. Tech geek or Creative type. Entrepreneur or Unemployed… Wherever you are, whether personal branding is a new initiative, or one that just needs fine tuning, StormCellar's WHY MATTERS #branding helps individuals – employed or not – to rethink, reconstruct and recommit to the development and communication of their personal brands. It really is that simple.
"Kevin's presentation was terrific and so valuable. The idea of personal branding is so new to most people from the corporate world, but he makes an otherwise confusing topic so clear and workable." - D.C.